Making your local, small business findable is vital. People search online for deals and buy locally. Internet marketing for local businesses is now critical.
To catch the attention of local customers and clients who want your products and services, you may need to turn to a local internet marketing specialist for non-traditional SEO like online yellow pages listings, digital business cards, and mobile friendly websites.
Search habits are changing. Individuals who use yellow pages, newspapers, print classifieds, and local cable television to find a product or service at a local business are disappearing every day. Even my 83 year-old mother can print out map directions and coupons online.
Why does your company need local search marketing?
To begin, it's different from conventional Search Engine Optimization (SEO). Conventional SEO techniques help make your website visible, which is entirely well and good. No harm done. On occasion, it even helps raise your other business listings.
Stats:
73% of all online action is related to local content
85% of web visitors rely on search engines and perform over 16 billion searches a month
90% of those searches are for community vendors
66% of Americans exploit the Internet to find local businesses
54% of Americans have replaced their phone books/printed yellow pages with search - and nearly 100% for those less than 50 years old
82% of local searchers follow up their search with a phone call or walk-in
53% of U.S. online consumers research products online then buy at a local store or over the phone
43% of search engine users investigate or shop online then buy locally
Google's share of local search - 72% (May 2010)
* Yahoo! - 14%
* Bing - 9%
* Ask.com - 2%
Unfortunately, most agencies or individuals who offer local search or local seo are “geek-centric”. They will overwhelm you with tech speak like SEO, SERPs, and PPC campaigns. If I am a small business owner, I want leads and customers. I want my phone to ring.
* Push me past my competition on Google, but most importantly, send customers to my door instead of to my competitors.
* I need a local internet marketing specialist who can get the job done without calling me six times a day. Prove you are the expert I need.
* I want to tend to my core business and crush my competition. Help me now.
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Internet Mad Men - http://internetmadmen.com - makes your business findable on the Internet for your local customers.
We specialize in making your business website findable to potential customers searching the Internet for your specific product or service.
In addition, we specialize in making your site mobile friendly for the many millions of Internet users who use smartphones to access the web.
Charles Lamm provides Local Internet Marketing Services for small businesses throughout the United States.
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My blog: Cures for Bad Breath
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